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Meeting Promotion And Publicity Checklist

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Here is a checklist for meeting and event planners to use when promoting events.  1. Review previous years' promotional budgets 2. Determine objectives and scope of program 3. Determine audience(s): membership, potential exhibitors, an industry or trade, general public. 4. Develop theme and corresponding graphics. Considerations should include purposes of individual pieces: who will receive them, tone to be conveyed, how they will... »

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