New Life for Old Banners
Meeting planners spend a great deal of time and expense into creating eye-catching banners for their events. The sad fact is that most of these vinyl beauties are simply tossed into the trash after the convention is over. A green solution is available through priorLife.
When meeting planners mail used banners to priorLife, something magical happens. The company gives the material a new lease on life and “refabrics” the banners into useful items such as laptop sleeves, shopping bags, messenger bags, and wine totes. Organizations can recoup a portion of their costs when they resell old banners as new gifts. Each item is truly unique, durable, and functional.
If you have any doubts about the success of this program, ask a Marine. The organizers for the 2008 Marine Corps Marathon joined forces with priorLife to create one-of-kind tote bags and messenger bags from the event’s gigantic finish line banner. Bristol Motor Speedway sold recycled NASCAR banners at events in 2009. The Sprint Cup series banners gained new life as coolers, tote bags, and wallets; fans couldn’t get enough of them.
A special tag attached to each item tells the story of its former life. Corporate meeting planners have the opportunity to reclaim some of the industry’s waste and can use the idea to leverage sponsorships of their event. Everyone deserves a second chance at life and through priorLife even banners can be renewed.
