Greening Your Meetings
The demand for green meeting planning is growing, which means this is a target market that you should be aware of and consider serving. Successful meeting planners will find that greening your meeting planning services is simpler than you might think and can begin with simple steps that will significantly decrease the environmental impact of your events without giving up quality or convenience.
Some easy examples include using reusable cloth napkins for all meals, discontinuing the use of disposable coffee cups or switching to compostable cups, implementing recycling during the event, encouraging or arranging train travel, bus travel and carpooling for event transportation, opting for locally grown food and local vendors whenever possible, using printing services that offer recycled paper and soy-based inks for schedules, agendas and other materials, and choosing venues that are well-known for sustainable business practices.
Once you have found several affordable, effective ways to make meetings greener, while still delivering the quality your clients demand and staying within budget, you will be poised to create a niche for yourself in the growing field of green meeting planning.
Promote your eco-friendly planning services on recycled postcards and with eco-friendly promotional products to increase word-of-mouth even further, and you will soon find that companies who care about their impact on the environment will be seeking you out for all of their meeting planning needs.
