You can have the best service, the plushest offices, the best location, but unless you are a ‘customer focused’ meeting planning business, all of this counts for nothing, you will never really hit the heights you deserve. So what can you do to build a business which focuses outwardly on the customer, and not inwardly on the business? Build Passion and... »

Here is a checklist for meeting and event planners to use when promoting events.  1. Review previous years' promotional budgets 2. Determine objectives and scope of program 3. Determine audience(s): membership, potential exhibitors, an industry or trade, general public. 4. Develop theme and corresponding graphics. Considerations should include purposes of individual pieces: who will receive them, tone to be conveyed, how they will... »